DriveTribe is an automotive, online platform, founded and featuring content from the Amazon serirs Grand Tour presenters, Jeremy Clarkson, James May and Richard Hammond.
This digital community offers different themed ‘tribes’ which motorheads can join and talk all things cars, are able to live chat and share content. In its simplest form, Facebook for automotive enthusiasts if you will.
My role was to evolve the brand identity for film, social and digital platforms. I created a series of short films and ident animations influenced by automotive movement. The animations were used in splash screens, video intro transitions, bumpers, and on facebook and instagram.