AbbVie Immunology

Close up of a group of people outside clapping to music

Abbive 360° Huddle campaign

To help cement AbbVie as a worldwide leader in the areas of Rheumatology, Dermatology, and Gastroenterology treatment. I created a brand identity that was widely accepted and globally adopted. The logo name "Huddle", a form of coming together, initiated the launch of a global campaign.

Objective: Enabling AbbVie to continue to strengthen and reinvigorate the partnerships and relationships with HCPs built. And to enhance scientific understanding and clinical care across their three therapeutic areas.