For Land Rover, go above and beyond to give visitors confidence to face anything with composure and absolute confidence.
For Jaguar, make visitors feel that the F-Type is more than mere machine.
The LED interface allows users to 'Live the narrative' using multiple camera perspectives to see how Land Rover deliver refinement and capability that can give them the deep rooted confidence and composure to face anything.
For Jaguar the virtual experience will be a one-to-one configurator for the F-Type. Using gesture technology users will interact and immerse themselves in the latest vehicle. The Jaguar blood line runs through all its past and future vehicles. In celebration, the F-Type is deconstructed and show cased to highlight its refinement.